History :

Swiss - synonymous with superior quality, prestige and performance, Swiss made is more than a label at Tag Heuer, it's a state of mind. In their constant research for reliability, excellence and precision, they never compromise on quality. For each of their more than 90 specialist activities, they call on experts, not only from the world of watchmaking but also profesionals from other high tech industries. Since 1860 - while Tag Heuer is firmly oriented to the future, their company culture is still fimly based on their heritage from the past. The values and expertise of leading watchmakers have been handed down from generation to generation, making Tag Heuer a brand that is both timeless and daring, that transcends types and styles, a highly contemporary name for all those who love a challenge. While they are resolutely Swiss, they were among the first to develop internationally. Now they are active in over 120 countries through a network of subsidiaries and agents to provide their clients with a superior level of service and maintenance.