History :

Zenith's founder, Georges Favre-Jacot, was a true visionary, being the first to bring watchmakers to the twentieth century. Today, Zenith is owned by luxuty giant LVMH. Zenith has won over numerous industry awards and developed over 50 movements for its timepieces. Each movement is conveived, developed and assembled in-house. ITs El PRimero movement was introduced in 1969 and was the first chronograph in the world equipped with a winding crown with central rotor and remaining the fastest and most precise chronograph in existence. Under the direction of President Thierry Nataf, the Zenith Defy collection was launched to reinvent the sports watch. The wearer of this unique watch soon understood that "Defy is a way of life, a way of being, a style."